# 现代市场调研

## 现代市场调研

- [前言](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/readme.md)
- [第1章 市场调研在管理决策中的作用](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-1-zhang-shi-chang-tiao-yan-zai-guan-li-jue-ce-zhong-de-zuo-yong.md)
- [第2章 市场调研行业的道德抉择](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-2-zhang-shi-chang-tiao-yan-hang-ye-de-dao-de-jue-ze.md)
- [第3章 定义问题、探索性调研以及市场调研过程](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-3-zhang-ding-yi-wen-ti-tan-suo-xing-tiao-yan-yi-ji-shi-chang-tiao-yan-guo-cheng.md)
- [第4章 二手数据和大数据分析](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-4-zhang-er-shou-shu-ju-he-da-shu-ju-fen-xi.md)
- [第5章 定性调研](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-5-zhang-ding-xing-tiao-yan.md)
- [第6章 传统的询问调研法](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-6-zhang-chuan-tong-de-xun-wen-tiao-yan-fa.md)
- [第7章 互联网的应用](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-7-zhang-hu-lian-wang-de-ying-yong.md)
- [第8章 原始资料收集 观察法](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-8-zhang-yuan-shi-zi-liao-shou-ji-guan-cha-fa.md)
- [第9章 原始数据收集 实验法和市场测试](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-9-zhang-yuan-shi-shu-ju-shou-ji-shi-yan-fa-he-shi-chang-ce-shi.md)
- [第10章 测量的概念](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-10-zhang-ce-liang-de-gai-nian.md)
- [第11章 态度测量](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-11-zhang-tai-du-ce-liang.md)
- [第12章 问卷设计](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-12-zhang-wen-juan-she-ji.md)
- [第13章 基本抽样问题](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-13-zhang-ji-ben-chou-yang-wen-ti.md)
- [第14章 样本容量的确定](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-14-zhang-yang-ben-rong-liang-de-que-ding.md)
- [第15章 数据处理与数据分析](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-15-zhang-shu-ju-chu-li-yu-shu-ju-fen-xi.md)
- [第16章 差分统计检验](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-16-zhang-cha-fen-tong-ji-jian-yan.md)
- [第17章 二元变量相关和回归](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-17-zhang-er-yuan-bian-liang-xiang-guan-he-hui-gui.md)
- [第18章 多变量数据分析](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-18-zhang-duo-bian-liang-shu-ju-fen-xi.md)
- [第19章 沟通调研结果](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-19-zhang-gou-tong-tiao-yan-jie-guo.md)
- [第20章 市场调研管理](https://vagrant.gitbook.io/xian-dai-shi-chang-tiao-yan/di-20-zhang-shi-chang-tiao-yan-guan-li.md)